产品视觉升级

NACO是一个专注肌肤焕亮的科研国货护肤品牌，精准护肤、高效解决肌肤问题，致力为消费者提供更精准、有效、专业的护肤产品。本次产品视觉升级，品牌希望能够将品牌科技、专业、高效、精准的理念体现到产品视觉中，并以此新品为起点，建立起产品属于NACO的品牌统一性与差异性。 Step1.产品视觉体系建立 以[医学感][科技感][成分分级体现]为设计关键词，我们为品牌设计了明确成分分级与功效标签，让产品排版看起来像一张[专业的处方]，赋予消费者清晰直接的视觉阅读指引，并通过[层级划分]的版面传递出品牌与产品精准、高效的特点，将抽象的[5A]、[5重]用词可视化到包装上，拉近消费者与专业成分知识的距离； Step2.产品配色体系建立 建立NACO护肤线独有的[深色+节制的亮色]撞色体系，在加强品牌产品视觉的突出性与辨识度的同时，保持品牌在沉稳中寻求创新的精准性与科学性。 NACO is a domestic skincare brand focused on skin brightening through scientific research. It provides precise skincare solutions to effectively address skin issues, aiming to offer consumers more accurate, effective, and professional skincare products. With this product visual upgrade, the brand hopes to reflect its concepts of technology, professionalism, efficiency, and precision in the product visuals, and use this new product as a starting point to establish both brand unity and differentiation for NACO products. Step 1. Establishing the product visual system Using [medical sense], [technological sense], and [ingredient grading] as design keywords, we designed clear ingredient grading and efficacy labels for the brand, making the product layout resemble a [professional prescription]. This provides consumers with clear and direct visual guidance and conveys the brand’s and product’s precision and efficiency through a [hierarchical layout]. Abstract terms like [5A] and [5-layer] are visualized on the packaging, bridging the gap between consumers and professional ingredient knowledge. Step 2. Establishing the product color system Create NACO skincare line's unique [dark + restrained bright color] contrasting color system, which enhances the prominence and recognition of the brand's product visuals while maintaining the brand's precision and scientific innovation within a calm and steady presentation.